Logos
Cornerstone
A logo is the cornerstone of your branding. It meant to be a visual representation of what your business is. Spindrift is an Alaskan water taxi in Kachemak Bay. Fun fact: a “spindrift” is the sea spray – especially: spray blown from waves during a gale. (Merriam-Webster)
Logos are an identity, your brand, similar to your name – it’s your visual identifier. If you don’t make an “official” logo, at least have consistency in your fonts & colors, these can also serve as an identifier for your business. This mark should be consistent across all platforms as it will become your branding – the visual identity of your business.