AprilCKeller

Wall Decor

April K — Wed, 19 Jun 2024 01:23:44 +0000

political campaign

Living Documents

This wall decor series was created to be wrapped canvases, to be displayed in the House Judiciary Room in the Alaska State Capitol. They were commissioned to be a coordinating set, used all together in the same room on different walls.

Wall Décor Project Goals

Reminders of America’s foundations: The Declaration of Independence, Article V, and ten amendments.
The Declaration of Independence has key phrases highlighted
The ten amendments to be portrayed as “living documents”

The goal of this project was to bring in reminders of America’s foundation, The Declaration of Independence, Article V, and the first ten amendments. The pieces range in size from 18″x36″ for each of the ten amendments, 24″x36″ for Article V, and 36″x48″ for the Declaration of Independence. For The Declaration of Independence, it would be too much to read in its entirety at a glance, so certain words and phrases are highlighted with darker text on top of the lighter text. Article V is on the same background with a coordinating serif text. The amendments followed the same pattern as the Declaration of Independence, with darker text on lighter, and the added green to bring in the validity of life in history.

more wall & home décor

Rack Cards

April K — Wed, 19 Jun 2024 01:17:23 +0000

Awareness information

Alaska is mostly federally managed land

Most people aren’t aware that more than half of Alaska is federally managed land. This card was created to bring awareness to this fact, additionally, the goal was to show the areas of concern addressed by the Citizen’s Advisory Commission on Federal Areas (CACFA). The design of the rack card portrays simplicity with the idea of the “simple truth” needing to be shared. This card was one of a series.

Rack Card Project Goals

Bring awareness to the federal overreach of Alaska’s land management.
Part of a series of informational cards
To be housed in a rack card display in the State Land Management office.

The goal of the 4″x9″ rack cards in this project was to raise awareness of the quantity and management of federal lands in Alaska, as well as sharing the information on a recently held summit. The front side of the rack card explains the topic and purpose of the card and includes contact information for the Commission. While the back side highlights the areas needing to be addressed regarding federal land regulations in Alaska. This card was only used in an informational print capacity for those who went into the State Land Management office. Because it was an informational piece and was going to be displayed with other informational pieces, they were created as rack cards for the convenient size and ability to have numerous pieces displayed in a small space.

More rack card projects

Flyers

April K — Wed, 19 Jun 2024 01:12:00 +0000

The Declaration of Independence

4th of July

Wes Keller was a candidate for Alaska State House Representative. As is typical, this candidate was going to be walking in the 4^th of July parade and wanted something more meaningful to hand out. As a conservative candidate who is passionate about America and her foundations, he wanted to bring in the reminder of why we celebrate the 4^th.

Half-Fold Flyer Project Goals

Reminder of why we celebrate July 4th.
Offer a potential first time to read portions of The Declaration of Independence.
Easy to carry and hand out with candy in the 4th of July parade.

The goal of this 4.25″x5.5″ half-fold flyer was to have something easy to hand out for the 4^th of July parade – along with the candy everyone looks for. The flyer was printed on high quality paper and coated so a potential drizzle would not be an issue. The purpose of the size was to be right-sized for the hands carrying & passing them out, as well as a bit different for the receiver. The hope was the receiver wouldn’t just throw these away because it was nicer, and it was small enough to easily fit into a bag or purse to read later, and by having the Declaration of Independence partially printed on the inside maybe even be read and serve as a bit of a reminder of why our Nation is great.

more flyer & direct mail projects

Custom 3×5 Cards

April K — Wed, 19 Jun 2024 01:08:48 +0000

Leave a piece of yourself

Lists & Contacts On The Go

For decades, Wes has utilized 3×5 notecards as his go-to for taking notes or writing lists, and this habit has continued into the digital age. At all times any time he needs paper to write something down or wants to share his water taxi information.

Custom 3×5 Cards Project Goals

User friendly sized for a pocket
Notes on the go
Sharing contact information

The goal of this project was for Wes to have readily accessible 3”x5” cards in his pocket so he always has paper at hand for note taking, and his contact information – in one piece. By creating a custom 3”x5” card, contact information was pre-printed and on card stock, like typical 3”x5” cards. This provided stability when taking notes without a hard surface below. This also makes the card less likely to be thrown away as a “scrap of paper”. The lines are lighter, so they aren’t a distraction or compete for attention when the card is full of notes.

More custom 3×5 card projects

Brochures

April K — Wed, 19 Jun 2024 01:05:35 +0000

Informational

Ministry Sharing

Journey with Grace International Ministry is a United States based ministry, with an outreach to underprivileged local youth, a Men’s Bible Study, and a Prison ministry for those in prison as well as support for their families. Another part of their ministry is serving orphaned children in Kazakhstan, Kyrgyzstan, Puerto Rico, and the Ukraine.

Tri-Fold Brochure Project Goals

Share with potential donors
Highlight international connections
Sized to put mail easily in a legal envelope

The goal of the 8.5″x11″ tri-fold brochures in this project was to share with potential donors the different aspects of the ministry. This tri-fold was intended to highlight the international portions and locations of the ministry, and to be used for donation information. The donation information was printed on the inside right, which allowed for the donor to keep the main contact and ministry information even after removing and returning the donation portion.

More brochure & newsletter projects

Logos

April K — Wed, 19 Jun 2024 01:01:53 +0000

Visual Identity | Branding

Cornerstone

A logo is the cornerstone of your branding. It meant to be a visual representation of what your business is. Spindrift is an Alaskan water taxi in Kachemak Bay. Fun fact: a “spindrift” is the sea spray – especially: spray blown from waves during a gale. (Merriam-Webster)

Logo Project Goals

To “show” the prow front of the Spindrift boat.
To “show” the spray of the water in the front of the boat.
To include “staying and resting” (anchor) and “being off on an adventure” (compass) – representing the coming and going of life.

Logos are an identity, your brand, similar to your name – it’s your visual identifier. If you don’t make an “official” logo, at least have consistency in your fonts & colors, these can also serve as an identifier for your business. This mark should be consistent across all platforms as it will become your branding – the visual identity of your business.

More logo projects

Print Calendar

April K — Wed, 19 Jun 2024 00:58:32 +0000

Products, Gifts, Organization

AWESOME last minute gift option!

Customers could choose to print on regular paper, colored, paper, cardstick, or have it professionally printed & bound. Made it so customers could purchase one and print up to 25 to give as gifts.

SELF-Printed Calendar Project Goals

Share epic Alaskan photos, photos very few see in real life.
Customers could choose to print-at-home or have professionally printed.
No inventory stock.

Blue Ice Aviation is a small air taxi in Alaska, the owner is an Alaskan Bush Pilot. He has a customer base he flies, but he also has thousands of social media followers. These followers are not likely to ever fly with him, but they follow him for his Alaska photographs and out of the love of Super Cubs and bush wheels. He has a small merchandise store for those who are interested in t-shirts, stickers, and for many years, calendars. The goal of the self-print calendar project was to provide customers the option of purchasing a calendar and didn’t require Blue Ice Aviation to print and store quickly outdated inventory. Additionally, customers could buy a single calendar and have several gifts – often as last minute Christmas gifts.

The files were created to be a traditional calendar with a full-color Blue Ice Aviation photograph on the top, and a half-page calendar on the bottom. Once an order was placed, customers received the digital files right away. Which was great for last minute gift givers since the calendar could be printed right away. Some customers chose to have the calendar(s) professionally printed and bound from the single purchase. This was a win-win for Blue Ice Aviation and his customers.

The example shown is for the same month, December of 2017, as the Digital Calendar.

more planner & calendar projects

Business Cards

April K — Wed, 19 Jun 2024 00:48:47 +0000

Business Communication

Point of Contact

Business cards are traditional way to exchange contact information. They are important for all businesses as they are an inexpensive way to make a good first impression – these were printed and available for e-sharing.

Business Card Project Goals

Highlight the plane because of the nature of the ministry.
Bright & Colorful.
A quick and easy way to share contact information with someone – whether in print or as a digital image.

Business cards are important, but don’t just get your business cards printed anywhere. While cost is a factor and we want to pay less, in this case it is more important to have a card offering a positive textural experience. My favorite for printing business cards is moo (affiliate link). You get the benefit of both worlds, the textural experience is a great first impression, they hold up wonderfully after being carried around, and printfinity is super fun and a great way to have multiple facets of your business highlighted! The cost difference is very minor for the exponential benefits. Of course, there are times you need something different – such as metallic paper or a plastic see-thru-card – to show your uniqueness, and there are other great printers.

some other business card projects

Digital Calendar

April K — Tue, 18 Jun 2024 00:01:22 +0000

Be in front of your customers daily

Multiple Devices

This digital calendar was able to be used on all electronic devices. Each device had a choice of three photos/month. So the user could have them all the same or a different.

Digital Calendar Project Goals

Allow world-wide access to Blue Ice Aviation calendars.
Allow for last minute purchases and gifting of Blue Ice Aviation calendars.
Not have to carry an inventory of calendars each year.

Blue Ice Aviation is a small air taxi in Alaska, the owner is an Alaskan Bush Pilot. He has a customer base he flies to remote areas, but he also has thousands of social media followers. These followers are not likely to ever fly with him, but they follow him for his photographs of Alaska and out of the love of Super Cubs and bush wheels. He has a small merchandise store for those who are interested in t-shirts, stickers, and for many years, calendars.

The goal of the digital calendar project was to add to the previously available Print Calendar option. The primary goal of the digital calendar was for enthusiasts to have a Blue Ice Aviation photograph as his or her lock screen and/or desktop.

The files were created to have three choices for each month of scenic photographs with the super cub, sized appropriately for the smallest mobile device up through desktop monitors. The primary focus was a Blue Ice Aviation photograph and the secondary objective was adding a calendar.

The example shown is for a single month, December of 2017, as shown for the Print Calendar.

political campaign

Branding Suite

April K — Mon, 17 Jun 2024 23:57:49 +0000

Branding

Consistency

As a business owner it is important to portray a consistent brand across all platforms, whether it is digital or printed.

Branding Suite Project Goals

Cohesive pieces with brand colors.
Quickly identifiable for the business.
Punch card is used as a consumable business card. A way to have customers keep your info with them.

Here is an example of a branding suite: business cards, envelope, and letterhead – all utilizing the same brand colors and logo. You will notice it is not all matching as much as they are coordinating. Instead of a traditional business card, what is represented here is the punch cards we collect for buying multiple drinks.

more branding suite projects