Blue Ice Aviation is a small air taxi in Alaska, the owner is an Alaskan Bush Pilot. As a bush pilot, Matt seldom lands on paved runways, which means there is always a lot of potential for things to not go as planned. He often has to make quick decisions based on inconsistent weather or changes to the proposed landing area – such as moose or caribou in the clearing, or maybe a bear in the area. It may be as simple as the rocks are bigger than originally thought until he gets closer to the ground. A common saying he has before take off is a tongue-in-cheek statement, “What could possibly go wrong.”
The goal of this 2″x6″ sticker was to be used as a bumper sticker, but also small enough to be used on a water bottle, laptop, iPad, etc. Basically, it needed to be smaller than a typical bumper sticker to appeal to those who don’t put stickers on their vehicles and those too young for a vehicle, but instead those who simply like stickers.