Blue Ice Aviation is a small air taxi in Alaska, the owner is an Alaskan Bush Pilot. He has a customer base he flies, but he also has thousands of social media followers. These followers are not likely to ever fly with him, but they follow him for his Alaska photographs and out of the love of Super Cubs and bush wheels. He has a small merchandise store for those who are interested in t-shirts, stickers, and for many years, calendars. The goal of the self-print calendar project was to have the option to purchase a calendar that did not require Blue Ice Aviation to print and store quickly outdated inventory. Additionally, customers would buy several calendars for gifts – often as last minute Christmas gifts.
The files were created to be a traditional calendar with a full-color Blue Ice Aviation photograph on the top, and a half-page calendar on the bottom half. Once the order was placed, customers received the digital files right away. Which was great for las7t minute gifts as the calendar could be printed right away, or professionally printed and bound, and only one had to be purchased. So this was a win-win for Blue Ice Aviation and for his customers.
The example shown is for the same month, December of 2017, as the digital calendar Digital Calendar.