Midnight Sun Essentials is an Alaskan essential oil business. Janna wanted to incorporate the Alaska, or “land of the midnight sun” into her business name and identity, and she wanted the color purple.
Logos are an identity, your brand, similar to your name – it’s your visual identifier. If you don’t make an “official” logo, at least have consistency in your fonts & colors, these can also serve as an identifier for your business. This mark should be consistent across all platforms as it will be come your branding. The goal of the logo for this essential oil business was to reflect the natural properties of essential oils.