Wes Keller was a candidate for Alaska State House Representative. It seems to be candidates with an opponent, requires the constituents be become bathed in political direct mail pieces during certain times of the year. This is one of those pieces, it is a 6”x9” direct mail piece, printed on a nice, heavier paper, coated for the outdoor elements.
The goal of any of these mailer pieces is to get the receivers attention long enough to be remembered at the polls. The target audience of this mailer were those who were super voters – had voted in three of the last four elections – and had a hunting, fishing, or trapping license. The mailer has lots of white on the one side because this was mailed as-is. These are the post office regulations as to what has to remain white in order to not interfere with the mailing process. There was no envelope, so the constituent’s name, address, and the postage were printed directly onto the front.
